Everything about SHIFTR

SHIFTR drops you and a mate into a 15-second cinematic rival reel — your real faces, your real cars, a blockbuster street-race scene where one of you doesn't make it out clean. It's powered by Seedance 2.0, the same class of AI video model the big studios are experimenting with, pointed entirely at car rivalry.

Two clear face photos and two car photos (one per driver), and about 90 seconds. Names and the exact car make/model are optional but they sharpen the result — and the car spec now drives the engine sound too.

You choose the scene — there's a video-game style select screen on the reel page with every scene laid out, or you can flick to FATE DECIDES and let the engine roll it like a gacha pull. Who WINS stays random though: the crasher is chosen fresh every render, so even a scene you've picked never plays out the same way twice. One reel is one 15-second scene — and new scenes drop every month, so the pool keeps growing.

Most reels are ready in around 6–7 minutes — and while SHIFTR renders, you can play the built-in loading-screen racer, so there's no dead waiting room. Cinematic AI video takes real compute, so the odd one runs a little longer. You don't have to sit there either: leave the page or lock your phone and the render keeps going on our servers, with your reel waiting for you when it's done.

For faces: a clear, well-lit, front-on shot. You can add a few angles per person for a stronger likeness. For cars: a clean side or three-quarter shot, and optionally a rear angle — the extra angle helps the AI nail the car's design.

Yes, if you can. It helps the AI match the exact car, and the engine/exhaust audio is built from what you type. Add the build — "600HP big turbo", "supercharged V8" — and you'll hear it.

Both. Flick the format switch on the reel page: Cinematic 16:9 widescreen for the big-film look, or native 9:16 vertical that fills the whole screen on TikTok, Reels and Shorts. The scene is composed for whichever format you pick — vertical isn't a crop, it's shot vertical.

All prices are in AUD, with approximate USD shown on the pricing page. You can pay per reel, grab a discounted reel pack, or subscribe (Street Spec, Midnight Club, Pro Build) for a set number of Rival Reels each month. The pricing page has the current numbers — single reels carry a limited-time launch price.

Never. Monthly means monthly — there's no annual billing at all right now, so there's nothing to get defaulted into. Cancelling is always clearly available from your account.

No — each month's reels are for that month. We're upfront about it because it's how the tiers stay affordable. No expiring-credit traps or surprises.

You're only charged for renders that complete. If a generation fails outright, it's free — your reel count stays untouched.

We'll re-roll it free — once, on your first reel. Every render is generated fresh, so the re-roll gives you a completely new scene and a new outcome. Just reply to your receipt email with one line on what let it down — warped car, likeness, audio, whatever it was — and we'll top your account back up. Your one line goes straight into making the engine better.

It depends on your tier — entry plans include a personal-use licence, and higher tiers include commercial use and full commercial rights. The pricing page lists exactly what each plan covers.

No — and we won't pretend otherwise. The large majority of renders land clean and look genuinely cinematic. But because every frame is generated from scratch, you'll occasionally see an artefact: a car that warps or stretches during a crash, two people appearing in one car, or a face that blurs for a beat. It's the nature of generative film right now.

A lot. We've built hard rules into every render — rigid-body locks so cars stay solid, a no-transformation rule so they never morph, identity separation so two faces never fuse, and direction locks so scenes stay coherent. These keep getting tighter, and the models keep getting better. What you see today is the floor, not the ceiling.

We think so — there's nothing else that puts your actual face and car into a cinematic rival reel with matched sound, and most renders are share-ready out of the box. Just go in knowing it's generative film, not a guaranteed-perfect template. The flip side of that unpredictability is exactly why no two reels are ever the same, and why a clean one feels so good.

Use clear, well-lit photos, add a rear car angle, and fill in the car make/model. And remember every render is unique — if one take isn't your favourite, another run gives you a completely different scene and outcome.

They're used to generate your reel and nothing else. We don't sell them or share them around.

Straight from the result screen — download it, copy a link to the video, or hit the share buttons for TikTok, Instagram or YouTube. It's a 15-second 16:9 cinematic clip — widescreen like a real action film, and ready to post straight to Reels, TikTok or Shorts.